I found some very interesting ideas about writing a blog. Seth Godin has done a very creative job. Here are some comments on this.
Write like a blogger by Seth Godin.
Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
Be clear – a blog is like a newspaper. What do we know from newspapers? You need to be factual, you need to have something to say, and you must write for people. So engage them, write something you are passionate about and that they might want to read.
Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting
I would like to say – Yes! And … it is You(!) who writes. So if you have interesting thoughts, publish them. It does not matter how long it is. On the other side, you need to be able to keep your readers interest. More or less every writer knows: It is very easy to write a lot, but very hard to write short and precisely. (Maybe that is the reason, why my blog entries are so long.)
Drip, drip, drip. Bloggers don’t have to say everything at once. We can add a new idea every day, piling on a thesis over time.
That is a cool point. I love this. Yes — it is the case. Write incrementally. Every day! 5 minutes or more, but write every day.
It’s okay if you leave. Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting
That is a very very good thought. It is a totally different perception. You do not want to keep people. They will come back, if you have the news they are interested in.